• Designers, which in 2016, Google most often

    Nowadays, the search line of Google is like a thermometer that measures the average temperature in a hospital in virtually any sphere: business, politics, fashion. Significantly, exactly one year ago Google reported that according to data for 2015 the most popular search engine designer was Raf Simons, and this year the glory vector has shifted somewhere clearly in the opposite direction. In the list of designers, which users were looking for most actively, most of them appear not talented talents at all, but those who managed to create around their name - intentionally or accidentally - a whole heap of gossip. Including the fashion is not related. In front of you is a list of ten people who lead the rating of the most popular designers by Google version, and at the same time once again confirm to us the fact that from the stronghold of creative mastery the fashion industry is increasingly becoming a media entertainment platform.

    Rachel Roy

    Until 2016, many people did not even hear about Rachel Roy and Rachel Rachel Roy brand names,until the designer became the center of the scandal: after the release of the Beyoncé album (by the way, she is also on the list!) Lemonade was suspected as Jay Z's mistress, whom the singer in one of the lines called "Becky with beautiful hair." It turned out that Becky was the nickname Rachel Roy, and all the conjectures immediately fell on her. However, for the creativity of Roy, even such a bad glory could become a solid addition to the profit ...

    Photo posted by Rachel Roy (@rachel_roy)Dec 9 2016 at 10:49 PST

    Photo posted by Rachel Roy (@rachel_roy)Oct 26 2016 at 2:32 PDT

    Mary-Kate and Ashley Olsen

    The once-small Hollywood stars, and now the mega-successful designers of clothing and accessories, sister Olsen prefer to delicately keep in the shadow of scandals and gossip, while their brands - The Row and Elizabeth and James - are flourishing and each year receive accolades from critics.

    Photo posted by Jodie Stringfellow (@jodiestrings)Dec 20 2016 at 11:26 PST

    Photo posted by ELIZABETH AND JAMES (@elizandjames)Dec 20 2016 at 2:58 PST

    Photo posted by THE ROW (@therow)Nov 29 2016 at 10:15 PST

    Angela Simmons

    About the designer by the name of Angela Simmons, the Russian-language Internet gives out a minimum of information, but in the United States this year, the girl and her recently existing brand name Angela I Am had a career takeoff - Angela started talking after the designer made a joint collection with the sports brand Vipe Activewear.

    Photo posted by Online clothing boutique (@shopangelaiam)Dec 7 2016 at 3:01 am PST

    Video posted by Vipe (@vipeactivewear)Jul 2 2016 at 10:19 pdt


    In 2016, another yesterday-actress-today-designer became more: the former star of the Disney channel Zendai Coleman, who is familiar to the face of today's adolescents rather than the 30-year-old, has not even reached the age of majority, launched her own collection of clothes Daya by Zendaya - about sport, urban style and elegance.

    Photo posted by Zendaya (@zendaya)Dec 13 2016 at 4:14 am PST

    Photo posted by Daya by Zendaya (@dayabyzendaya)Dec 1 2016 at 6:29 am PST

    Kendall and Kylie Jenner

    The Kardashian-Jenner family does not want to disappear from the radar in any way, but now more attention is focused on the younger generation - Sisters Kendall and Kylie Jenner. Millionaire conquests for subscribers in Instagram sister this year combined with the design craft and released two joint collections of Kendall + Kylie Collection and Kendall & Kylie for PacSun.

    The photo was published by Kendall + Kylie (@kendallandkylie)Nov 16 2016 at 11:20 PST

    The photo was published by Kendall + Kylie (@kendallandkylie)Sep 22 2016 at 6:15 pdt


    For the singer Beyonce, the year 2016 was fruitful: in addition to achieving musical success, she also released a joint collection of sportswear Ivy Park for a couple of Topshop, which was so desirable that it "crashed" the official website of the brand.

    Photo posted by IVY PARK (@weareivypark)Dec 13 2016 at 9:28 PST

    Photo posted by IVY PARK (@weareivypark)Nov 29 2016 at 9:18 pst

    Sonya Rykel

    The “queen of knitwear” died in August of this year at the age of 86 years old and earned the title of designer of the year - Sonia will forever remain in the history of fashion for her easy courage and childishness in work, which helped her turn the tiny brand into a huge empire.

    Photo posted by Sonia Rykiel (@soniarykiel)Oct 7 2016 at 3:25 PDT

    Photo posted by Sonia Rykiel (@soniarykiel)Oct 17, 2016 at 11:39 PDT

    Anita Dongr

    Another name unfamiliar to us on the list - Indian designer Anita Dongr - appeared on the ears after Duchess Catherine "walked" one of Anita Dongre dresses during her Asian tour in Anita India's hometown. That's how new star designers are born!

    Photo posted by Anita Dongre (@anitadongre)Dec 8 2016 at 9:33 am PST

    Photo posted by Anita Dongre (@anitadongre)Dec 2 2016 at 3:50 PST

    Ivanka Trump

    Attention to Ivanka was riveted during the presidential campaign of her father, which in the best way affected the sales of her own brand Ivanka Trump Collection - they soared up despite the fact that among the opponents of her father there were those who called to boycott Ivanka’s design work after election.

    Photo posted by Ivanka Trump (@ivankatrump)Nov 12 2016 at 4:38 am PST

    Photo posted by Team Ivanka (@ivankatrumphq)Dec 8 2016 at 3:05 PST

    Kanye West

    Who could doubt? This year Kanye had a lot of reasons to make people talk about themselvesstarting from music releases and showing the new Yeezy collection, which turned into a real torture for models (many hours of waiting in the heat and walking on uncomfortable transparent heels weren't all), and ending with health problems that, according to rumors, lie in the megalomania of designer and a musician.

    Photo posted by Yeezus.

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