Kellogg's Apologizes For Racist Corn Pop Art On Cereal Box After Being Called Out On Twitter | TIME
Kelloggs apologizes for racist Corn Pops box backlash
Kellogg's cereal boxes. Associated Press/John Raoux
- A Twitter user called out Kellogg's for a Corn Pop box that featured a single "brown" character, who was the janitor.
- Kellogg's responded that it is changing the design.
- However, many people have slammed the original Twitter user for being too "politically correct."
Kellogg's is changing its box design after a Twitter user called the company out for a "racist" Corn Pops box.
On Wednesday, Saladin Ahmed tweeted: "hey @KelloggsUS why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism."
The tweet went viral. By Thursday morning, it had almost 2,000 likes and more than 800 retweets.
Kellogg's responded to Ahmed, saying that the company "did not intend to offend - we apologize. The artwork is updated &willbeinstoressoon."
Therearemorethan2,300repliestoAhmed'stweet— most of them negative. Ahmed said his mentions were overrun with "slurs and threats."
Ahmed further explained on Twitter that the cereal box design was part of larger problems.
Video: Kellogg's apologizes for racially insensitive Corn Pops cereal box
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